Vision 11

HopeWell Foundation, a non-profit organization focused on community healthcare, needed help boosting their social media reach and engagement. They wanted to raise awareness and attract donations through better storytelling and content strategies.

Key Objectives

1. Create a cohesive social media strategy aligned with their mission.
2. Develop engaging content that resonates emotionally with the audience.
3. Run targeted campaigns to increase donations and event attendance.

Process

1. Social Media Audit

• Analyzed existing accounts to identify content gaps and opportunities.
• Benchmarked against similar NGOs to understand best practices.

2. Content Creation

• Developed weekly posts with a mix of emotional storytelling, statistics, and event updates.
• Designed branded graphics and short videos for Instagram and Facebook.

3. Campaign Management

• Launched donation-focused campaigns during key seasons like the holidays.
• Used geo-targeting to promote local events.

4. Analytics and Refinement

• Monitored engagement rates, adjusted post timings, and optimized content based on performance data.

Impact

• 60% increase in social media followers within three months.
• Donations during campaigns grew by 40%.
• Several posts went viral, increasing the NGO’s visibility dramatically.

Quote from the Client
"The social media strategy gave our foundation the voice it needed. More people than ever are aware of our mission."